The Salesforce ecosystem is ever-changing, but the need for targeted, innovative and efficient solutions remains the same. When I started my career in 2010, Clicktools was the go-to survey tool on the AppExchange. It was renowned for its ease of use, no-code integration and customer service. Although retired in 2022, Clicktools has a legacy in the Salesforce ecosystem of simplifying processes and boosting productivity.
Fast forward to today and two of the Clicktools team, Andrew Chapman and Oli Taylor have joined forces once more with a new offering, CONVAYR. In this post, we’ll explore what CONVAYR is and gain insights from Andrew and Oli about their motivation for re-entering the Salesforce ISV (Independent Software Vendor) ecosystem.
What is CONVAYR?
CONVAYR is a no-code data integration and ETL tool designed for the modern data economy. It offers a cost-effective alternative for integrating and transforming data across platforms. The solution has been built with Salesforce in mind but aims to democratise data integration and transfer with a clean and easy to use no-code solution.
Why now?
We live in a data economy. Having the ability to join data between different systems is critical for every organisation yet we hear the same things again and again - Integration tools are either expensive, require technical expertise, or at the other end of the spectrum, are not able to fulfil complex needs. This often leads to many businesses needing to rely on manual processes or custom solutions.
CONVAYR takes a different approach, and we make joining data between different sources and targets easy and accessible. Building the right connections into your CRM system will help with ensuring your AI agents have the data they need to perform the tasks set
Data siloes have always been a challenge for businesses, resulting in disjointed employee and customer experiences. However, as businesses embark on their AI journeys, it is key to address the challenge of data availability. CONVAYR seeks to address this by providing a no-code solution geared for the Salesforce ecosystem. This is intended to empower business users and administrators to harness their data efficiently across a variety of data sources, whilst allowing IT teams to focus on governance and more complex needs.
How is the community shaping CONVAYR?
What we build and how we build it is primarily driven by our customers - we are constantly in discovery mode to identify and understand problems. When we look at how to address a problem with CONVAYR, we focus on achieving an outcome that benefits a broad set of needs. We always want to follow the principles of making CONVAYR powerful and scalable but usable by those who don’t have specialist technical expertise.
For example, we recently added some additional filtering capabilities at the object level that came from a customer who presented us with a new use-case they wanted to use CONVAYR for. Rather than build something custom, we added functionality that enables the use-case but is also valuable and usable by all customers. We turned this around in about 1 week.
Those that use CONVAYR are often happy to advocate for us and we believe advocacy within the community is a very important part of our strategy.
The Salesforce ecosystem has always had a strong community, but its size has grown significantly in recent years. This growth presents opportunities and challenges for new entrants. On one hand, there are many professionals who are passionate about the platform and solving business challenges. On the other, it is harder for new products to gain traction against established offerings.
Following Clicktools’s example, CONVAYR is focusing on customer needs. For instance, the filtering capability mentioned makes it easier to use the tool in a variety of scenarios. By focusing on needs, CONVAYR is remaining customer focused and hoping to ensure its product grows to support as many use cases across the community as possible.
What's next?
Right now, we’re fully focussed on building a product that solves the issues of cost and ease of use of integration for our customers and building awareness and trust within the eco-system
As with any new product with high ambitions, there is a large amount of growth happening at CONVAYR, with new features and offerings on the way. If this brief post has sparked an interest in how CONVAYR can help your business, be sure to check out the CONVAYR site for more info!
Summary
The Salesforce ecosystem continues to grow, as does the need to unify data to fuel customer, employee and AI experiences. This post has briefly explored CONVAYR, a new low-code data integration and ETL tool designed for the Salesforce ecosystem. By democratising data integration, whilst ensuring key governance controls are in place, CONVAYR is set to help the community with a cost-effective solution to data integration.
Until next time, thanks for reading! 🐧
Thank you
SFDC Penguin would like to say thank you to both Andrew Chapman and Oli Taylor for their contributions to this post! We wish you the best of luck on your journey with CONVAYR!
Would you like to contribute to SFDC Penguin? Get in touch!
Bonus Penguin Fact 🐧
Manners maketh… penguin! A Gentoo penguin has recently gone viral having politely waited for a couple to move from a path before waddling along. Check out this video for more info!
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