Salesforce

TrailblazerDX 2025: Unlocking Agentforce – New Features and AI Strategies for Your Business

Curious about how to bring Agentforce into your business? TrailblazerDX (TDX 25) was packed with exciting updates designed to help. This year’s event put a strong spotlight on Agentforce, revealing Salesforce’s latest innovations to make autonomous AI solutions easier to adopt. Here are the key takeaways you need to know. Agentforce: Value and Case Studies […]

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SFDC Penguin - From ClickTools to CONVAYR - Cover

From Clicktools to CONVAYR: Insights from Andrew Chapman & Oli Taylor

The Salesforce ecosystem is ever-changing, but the need for targeted, innovative and efficient solutions remains the same. When I started my career in 2010, Clicktools was the go-to survey tool on the AppExchange. It was renowned for its ease of use, no-code integration and customer service. Although retired in 2022, Clicktools has a legacy in

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SFDC Penguin - Spring '25 - Cover

Salesforce Spring ’25 Release Summary

Salesforce’s Spring ’25 Release is just around the corner, packed with exciting features across the platform. Read on for a quick breakdown of the key updates you’ll want to know.  NOTE: As always, features in the preview release notes are subject to change! Analytics Unified Analytics Experience & Reports and Dashboards Add Assets to Collections

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The Heart of Service Summit 2024 (London): Is AI the Pulse of Future Innovation?

On the 3rd of December, Salesforce brought together industry leaders and experts in London for ‘The Heart of Service Summit’. Packed with invaluable insights, the event explored the future of customer service. From thought-provoking talks, hand-on sessions and roadmap information, the day showcased how businesses can transform customer experiences with AI. Curious to know the

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SFDC Penguin Unlocking Salesforces Potential - A User Adoption Approach

Avoiding the Iceberg: Unlocking Salesforce’s Potential – A User Adoption Approach

Have you ever created an amazing solution but after the dust has settled, it didn’t yield the results you had hoped? It can be a frustrating reality for projects. Ironically, the problem may not be with the functionality, but instead be a challenge of adoption. After all, even the best architected solutions on Salesforce do

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Salesforce Certified AI Associate: Tips and Resources

“IDC has estimated that the adoption of AI-powered cloud solutions will result in an additional 4.7 million direct jobs being created between 2022 and 2028 within the expanded Salesforce ecosystem”. IDC Whitepaper: Salesforce Economic Impact: Salesforce AI-Powered Cloud Solutions Will Generate $948 Billion in New Revenues for Customers by 2028. Artificial Intelligence (AI) has become

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Dreamforce 2024: Key Updates and Insights

Dreamforce 2024 has come to a close, leaving us with exciting announcements, demos and insights. Once again, it proved invaluable for anyone invested in the Salesforce ecosystem. Thanks to Salesforce+, I was able to watch many of the key sessions. Here’s my breakdown of the essential updates and must-know insights from this year’s event.   Note: Please bear

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Salesforce Winter ’25 Release Summary

Winter ’25 is packed with powerful enhancements to help you and your business get more value from Salesforce. Let’s explore some of the best bits! Lightning App Builder Configure Record Highlights in Lightning App Builder. The new ‘Dynamic Highlights Panel’ provides greater flexibility to highlight key pieces of information on any LWC-enabled Lightning Record Page.

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