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Salesforce AI Explained: Benefits, Challenges and Solutions

AI can yield many opportunities for businesses. It can also cause challenges. Salesforce has helped its customers with AI since 2014 through consistent investment and innovation. This has led to various features being made available; allowing customers to harness its benefits, faster. Up until recently, this has focused on predictive AI (e.g. Lead Scoring). In

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Cover image for 3 Key Lessons from Gearset's The State of Salesforce DevOps 2024

3 Key Lessons from Gearset’s The State of Salesforce DevOps 2024

Gearset recently hosted a DevOps Summit to outline key findings from their latest report: The State of Salesforce DevOps: 2024 (SoSD). In this post, I’ll overview three of the key findings from the report.  Setting the scene Salesforce can be a source of business value and advantage, but must be tailored to your specific needs. It is

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SFDC Penguin-Salesforce AI Day Cover

Salesforce AI Day: Three things you need to know

On the 12th of June 2023, Salesforce hosted ‘Salesforce AI Day’. The keynote is available on Salesforce+. Not had a chance to watch it? No problem! Here are the three key take-home messages you need to know. Background Before getting started, it is worth having a basic awareness of generative AI (artificial intelligence), its terminology

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