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Salesforce AI Explained: Benefits, Challenges and Solutions

AI can yield many opportunities for businesses. It can also cause challenges. Salesforce has helped its customers with AI since 2014 through consistent investment and innovation. This has led to various features being made available; allowing customers to harness its benefits, faster. Up until recently, this has focused on predictive AI (e.g. Lead Scoring). In […]

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Cover image for 3 Key Lessons from Gearset's The State of Salesforce DevOps 2024

3 Key Lessons from Gearset’s The State of Salesforce DevOps 2024

Gearset recently hosted a DevOps Summit to outline key findings from their latest report: The State of Salesforce DevOps: 2024 (SoSD). In this post, I’ll overview three of the key findings from the report.  Setting the scene Salesforce can be a source of business value and advantage, but must be tailored to your specific needs. It is

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Dreamforce 2023 Summary Cover Image

Dreamforce 2023: Summary

Dreamforce has wrapped up for another year. Hosted in San Francisco and streamed via Salesforce+, it was full of announcements, demos, and inspiring stories. If you’ve not had chance to watch Dreamforce, or want a quick re-cap, here are my take homes from Dreamforce 2023! Artificial Intelligence (AI) Salesforce has been working with AI since

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SFDC Penguin - Dreamforce 2022 - Cover

Dreamforce 2022: Summary

This week celebrated Dreamforce’s 20th year in San Francisco. With over 140 sponsors, 1000 sessions and 150,000 attendees (online and in person), it is truly a global event. Thanks to Salesforce+, many sessions are freely available online! Here are some of the key take-home messages.   Salesforce Genie Salesforce Genie was the biggest announcement. Genie

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