Helping you see Salesforce in Black and White, without getting in a flap!
Dreamforce 2025 has concluded for another year and it was full of announcements and product updates. As expected, there was significant focus on the ‘agentic revolution’ and how Salesforce is seeking to empower its customers with intelligent automation. Thanks to Salesforce+, I was able to catch-up on many of the key sessions. If you’re looking […]
A wave of attacks has put Salesforce Connected Apps in the spotlight – here’s what’s changing. Salesforce takes security seriously, continually investing in research, development, and acquisitions to strengthen data protection. But the cybersecurity landscape never stands still. Malicious actors are constantly evolving their tactics, targeting weaknesses in technology, processes, and people, all with the
Securing Salesforce Connected Apps: What’s Changing (and What You Must Do) Read More »
On May 15th, 2025, Salesforce announced a new flexible pricing model for Agentforce – designed to accelerate the adoption of AI agents across businesses. How? By directly aligning cost with business value delivered. But what does this change really mean in practice? After reviewing the key updates, here’s what you need to know. What’s New
Back in December, I attended The Heart of Service Summit in London. Since then, Salesforce has continued to push the boundaries of its AI offerings. At this point, it seems fair to say that Agentforce is quickly becoming a central part of Salesforce’s value proposition. Fast forward to the Agentforce Service Summit, and the momentum
Curious about how to bring Agentforce into your business? TrailblazerDX (TDX 25) was packed with exciting updates designed to help. This year’s event put a strong spotlight on Agentforce, revealing Salesforce’s latest innovations to make autonomous AI solutions easier to adopt. Here are the key takeaways you need to know. Agentforce: Value and Case Studies
Doesn’t time just seem to fly? It feels like only yesterday I was writing about Agentforce being unveiled at Dreamforce. Fast forward to December and we’re already delving into the world of Agentforce 2.0! But what does this mean? What’s improved and how does it impact you? In this post, I’ll break down the key announcements.
On the 3rd of December, Salesforce brought together industry leaders and experts in London for ‘The Heart of Service Summit’. Packed with invaluable insights, the event explored the future of customer service. From thought-provoking talks, hand-on sessions and roadmap information, the day showcased how businesses can transform customer experiences with AI. Curious to know the
The Heart of Service Summit 2024 (London): Is AI the Pulse of Future Innovation? Read More »
Dreamforce 2024 has come to a close, leaving us with exciting announcements, demos and insights. Once again, it proved invaluable for anyone invested in the Salesforce ecosystem. Thanks to Salesforce+, I was able to watch many of the key sessions. Here’s my breakdown of the essential updates and must-know insights from this year’s event. Note: Please bear
This past year has seen Salesforce make rapid progress in its AI offerings. Alongside this, Salesforce World Tour – London showed how Data Cloud can help enrich prompts to generate highly personalised outputs. With all this change, you may be wondering where to start? If so, read-on about Salesforce’s AI Now Tour! What is the
AI In Action: 3 Key Lessons from the AI NOW Tour Read More »
Salesforce officially opened its first dedicated AI Centre in London on the 18th of June. As part of Salesforce’s ‘AI Now Tour’, I, alongside over 100 admins and developers, were there for the opening! Want to know more about the AI Centre? Read on! What is the Salesforce AI Centre? It is no secret that