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SFDC Penguin Unlocking Salesforces Potential - A User Adoption Approach

Avoiding the Iceberg: Unlocking Salesforce’s Potential – A User Adoption Approach

Have you ever created an amazing solution but after the dust has settled, it didn’t yield the results you had hoped? It can be a frustrating reality for projects. Ironically, the problem may not be with the functionality, but instead be a challenge of adoption. After all, even the best architected solutions on Salesforce do […]

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Salesforce Certified AI Associate: Tips and Resources

“IDC has estimated that the adoption of AI-powered cloud solutions will result in an additional 4.7 million direct jobs being created between 2022 and 2028 within the expanded Salesforce ecosystem”. IDC Whitepaper: Salesforce Economic Impact: Salesforce AI-Powered Cloud Solutions Will Generate $948 Billion in New Revenues for Customers by 2028. Artificial Intelligence (AI) has become

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Dreamforce 2024: Key Updates and Insights

Dreamforce 2024 has come to a close, leaving us with exciting announcements, demos and insights. Once again, it proved invaluable for anyone invested in the Salesforce ecosystem. Thanks to Salesforce+, I was able to watch many of the key sessions. Here’s my breakdown of the essential updates and must-know insights from this year’s event.   Note: Please bear

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AI In Action: 3 Key Lessons from the AI NOW Tour

This past year has seen Salesforce make rapid progress in its AI offerings. Alongside this, Salesforce World Tour – London showed how Data Cloud can help enrich prompts to generate highly personalised outputs. With all this change, you may be wondering where to start? If so, read-on about Salesforce’s AI Now Tour!  What is the

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Salesforce AI Day: Three things you need to know

On the 12th of June 2023, Salesforce hosted ‘Salesforce AI Day’. The keynote is available on Salesforce+. Not had a chance to watch it? No problem! Here are the three key take-home messages you need to know. Background Before getting started, it is worth having a basic awareness of generative AI (artificial intelligence), its terminology

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Salesforce Certified Platform Developer 1: Tips and Resources

Platform Developer I, often referred to as PD 1, is a significant milestone for developers in the Salesforce ecosystem. However, what does it take to pass? Do you need prior knowledge of coding or not? How difficult is it for developers moving into the Salesforce ecosystem who have experience with other languages like Java? In

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Scaled Agile Framework (SAFe) Agilist 6.0 Certification: Tips and Resources

Readers of the blog may know that I often write about Salesforce certifications. In this post I shall cover something slightly different. I’ve been studying for the Scaled Agile Framework (SAFe) Agilist 6.0 Certification. Whilst it is not Salesforce specific, it covers many skills useful for any Salesforce professional. In this post, I shall cover:

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Salesforce Certified Integration Architect: Tips and Resources

Salesforce is a vast system with many features. Despite this, it is often not the only system in a business. This means we often need to integrate. Sounds simple, right? On the surface it is, but there are many things to consider. For example, what options are available to integrate with Salesforce? How do we

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