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SFDC Penguin - Summer 26 - Cover

Salesforce Summer ’26 Release Notes: The Agentic Enterprise Meets Enforced Security

Salesforce’s Summer ’26 Release continues the platform’s fast agentic evolution. Agentforce is being embedded directly into the flow of work, opening new ways for teams to design and execute processes. At the same time, there is a pronounced shift towards enforced baseline security standards. Several key changes don’t just encourage best practice, they enforce it. […]

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SFDC Penguin - Salesforce Spring 26 - Cover

Salesforce Spring ’26 Release Notes: Key Updates

Spring ’26 is here, bringing another wave of Salesforce updates with AI, analytics, automation and data remaining front and centre. With staggered production releases already underway, knowing what matters is key. This post synthesises some of the most useful Spring ’26 coverage to date from across the community, highlighting themes and updates worth your time.

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SFDC Penguin - Dreamforce 2025 - Cover

Dreamforce 2025: Key Updates and Insights

Dreamforce 2025 has concluded for another year and it was full of announcements and product updates. As expected, there was significant focus on the ‘agentic revolution’ and how Salesforce is seeking to empower its customers with intelligent automation. Thanks to Salesforce+, I was able to catch-up on many of the key sessions. If you’re looking

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SFDC Penguin - Upcoming Changes to Connected Apps in Salesforce - Cover

Securing Salesforce Connected Apps: What’s Changing (and What You Must Do)

A wave of attacks has put Salesforce Connected Apps in the spotlight – here’s what’s changing. Salesforce takes security seriously, continually investing in research, development, and acquisitions to strengthen data protection. But the cybersecurity landscape never stands still. Malicious actors are constantly evolving their tactics, targeting weaknesses in technology, processes, and people, all with the

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Is CONVAYR the Integration Solution Salesforce Admins Have Been Waiting For?

“Every year, poor data quality costs organizations an average $12.9 million. Apart from the immediate impact on revenue, over the long-term, poor-quality data increases the complexity of data ecosystems and leads to poor decision making.” Manasi Sakpal (2021) – Gartner The importance of high-quality, well-integrated data is nothing new, but its significance has arguably grown.

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Salesforce Summer ’25 Release Summary

Salesforce’s Summer ’25 release is packed with innovation. Whether you’re an admin, architect, consultant, developer, or end user, there’s something here for you. This release brings enhancements across the board – from improved user experiences to tools that help teams build more, faster. In this post, I’ll walk you through some of the most impactful

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SFDC Penguin Unlocking Salesforces Potential - A User Adoption Approach

Avoiding the Iceberg: Unlocking Salesforce’s Potential – A User Adoption Approach

Have you ever created an amazing solution but after the dust has settled, it didn’t yield the results you had hoped? It can be a frustrating reality for projects. Ironically, the problem may not be with the functionality, but instead be a challenge of adoption. After all, even the best architected solutions on Salesforce do

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SFDC Penguin AI Associate Cover

Salesforce Certified AI Associate: Tips and Resources

“IDC has estimated that the adoption of AI-powered cloud solutions will result in an additional 4.7 million direct jobs being created between 2022 and 2028 within the expanded Salesforce ecosystem”. IDC Whitepaper: Salesforce Economic Impact: Salesforce AI-Powered Cloud Solutions Will Generate $948 Billion in New Revenues for Customers by 2028. Artificial Intelligence (AI) has become

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SFDC Penguin - Dreamforce 24 - Cover Image

Dreamforce 2024: Key Updates and Insights

Dreamforce 2024 has come to a close, leaving us with exciting announcements, demos and insights. Once again, it proved invaluable for anyone invested in the Salesforce ecosystem. Thanks to Salesforce+, I was able to watch many of the key sessions. Here’s my breakdown of the essential updates and must-know insights from this year’s event.   Note: Please bear

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