SFDC Penguin - Backup and Restore - Cover

Backup & Restoration: Are you prepared?

Things don’t always go to plan. Sometimes that’s a good thing. However, when protecting your Salesforce org’s data and metadata, you don’t want surprises! In this post, I’ll cover tips for backups and restoration. This will help you assess your org’s readiness and options available. 

Why Backup and Restoration Matters?

A good (non-Salesforce) example is Toy Story 2.

Back in 1998, the film was nearly ready to be released. It was then accidentally deleted and backups failed.  

By chance, the movie’s Technical Director, Galyn Susman, had a copy of the movie at home, due to spending time with her newborn. This was used to recover the film! Check out this video to learn more. 

Whilst the film was later updated to improve quality, this story shows the importance of backup and restoration. You don’t want to be pulling a face like Woody if something happens to your data or metadata!

Picture of Woody looking shocked
Property of The Walt Disney Company.

Backup and Restoration

So, what is backup and restoration? 

  • Backup: Securely stored copy (or copies) of data and/or metadata. Use these to help you recover from an unexpected event. For example, a cyberattack, database failure, integration or human error, malicious use etc.
  • Restoration: A replicable and controlled process; utilising backups to recover from an unexpected event.
Bear in mind that backups on their own are not particularly helpful. Unless you have a restoration process, the time taken to use your backups can be costly. For example, lets say a large volume of your customer’s data had been corrupted. Could you afford to wait a day, let alone a week or longer for its recovery?

Data vs Metadata

Before we look at the options, you must understand the difference between data and metadata.

It is tempting to focus on data. That said, do not neglect metadata. A good example of this is ‘Permageddon’ from 2019. Maintenance by Salesforce accidentally resulted in Profile corruption in affected orgs. If you did not have a backup, it meant manual remedial work. More information on this here

Errors caused by Salesforce are exceptionally rare. Nonetheless, you must safeguard your metadata when making customisations to the platform. Remember, all change entails some risk; mitigate this where you can.  

What are your Options?

Here are some of the main choices you may wish to consider. 


Salesforce provides a scalable, secure and flexible platform. That said, as Nick Cavalancia (TechTarget) suggests, you need to be mindful of the ‘Shared Responsibility Model‘. Salesforce provides tools, but it is your responsibility to have a suitable backup. Here are some of the on-platform options.  

Data recovery Service

Reintroduced in 2021, Salesforce offers a Data Recovery Service. However, it is not an option you would explore lightly. It is expensive (at the time of writing, $10,000) and takes 6-8 weeks to complete. This should not be considered as part of a standard backup and recovery process. 

Data Loader and Data Export Service

The two main ‘out-of-the-box’ options are: 

  • Data Loader. manually or automatically (via the Command Line Interface) export data
  • Data Export Service. Generates .zip files to export. Depending on edition, this can be weekly or monthly. Each file typically contains up to 512MB of data. If you have a large org, this can be a lot of .zip files! 
Neither caters for metadata and recovery can be challenging. For example, recovering deleted records will result in new record Ids and manual analysis for reparenting. If you have a complex org, this can become complicated and error prone. 

Backup and Restore

Salesforce has a fairly new add-on product called ‘Backup and Restore’. If you are looking for a backup solution, it is worth considering. The main benefit is that it is Salesforce owned and within the same trust framework as your org. 

As details of the product are still changing, I will not be too specific on capabilities. However, if you are interested, review the following resources and speak to your Salesforce Account Executive.

Metadata Backups

The options above do not currently cater for metadata. This will likely change for Backup and Restore. Nonetheless, you may wish to consider: 

  • Sandboxes. A basic approach. If you wish to backup your metadata (e.g. prior to deploying into Production), you can create/refresh a sandbox. Bear in mind you will need to consider the refresh interval and your restoration process. Overall, this is unlikely to be a desirable long-term solution. 
  • Unmanaged Package. You can create an unmanaged package and restore to a sandbox at a later date. You will then need to have a method to restore your metadata. 
  • SFDX – Version Control and Continuous Integration. If you are familiar with version control and the metadata API, you are more likely to use tools such as SFDX. You can retrieve your desired metadata and store locally, or in a GIT repository. When ready, push changes back to your target environment. Check out this article for more info
Depending on your use case, these options may suit your need. However, they can still have challenges (e.g. an easy way for comparing metadata). For this reason, third-party products are worth exploring too. 

Third-party Backup and Restoration products

There are a number of great backup and restore products available. Many of these (but not all) are on the the AppExchange! If you are unfamiliar with the AppExchange, check out this post. 

In alphabetical order, here are some to consider.

  • ArchiveOnCloud: Backup and recovery solution with three tiers of licensing. Billed monthly or annually. 
  • AutoRABIT: DevOps solution, with customisable licensing. Backup & Recovery is part of the ‘Vault’.
  • AvePoint: Solutions for Salesforce, Microsoft 365, Dynamics 365  & Google Workspaces.
  • CloudAlly: Backup and Recovery solutions for Salesforce, Microsoft 365, Sharepoint and others.
  • Druva (sfApex): Druva purchased sfApex in 2020; incorporating into its Data Resilience Cloud offering
  • Gearset: DevOps solution, with flexible licensing. Backup & Recovery is part of the ‘Backup’ solution
  • Grax: Data Lifecycle Management solution with multiple offerings. Deploy where desired (e.g. AWS)
  • Odaseva: Data Lifecycle management solution. Licensing options tailored to suit business needs
  • OwnBackup: Backup and Recovery solution for Salesforce & Dynamics 365.
  • Spanning: Backup and Recovery solution for Salesforce, Microsoft 365 and Google Workspace
*AppExchange Ratings are accurate as of the date of this post. For further info, please go to the AppExchange.

This list is not exhaustive, but should give you some ideas. If you have other solutions you want to recommend, be sure to leave a comment!

Internal Data Warehouse

Your business may have (or seek to implement) a data warehouse. A data warehouse is a structured repository of data, ingesting data from a source system (e.g. Salesforce). 

Depending on how this has been setup (frequency and retention), this may provide a backup. Nonetheless, remember that a backup is not the same as a recovery process. Moreover, such solutions typically focus on data, rather than metadata. 

Things to consider

There are many things to consider when looking into a backup solution. The following flipchart provides some ideas. Engage stakeholders within your business early. Identify factors which matter to your business and benchmark any solution against these. This will help ensure you pick the right approach for your use case.  

Is Backup and Restoration for Salesforce worth it?

The answer depends on your business’s risk appetite. Your usage of Salesforce can also influence this. That said, think carefully. If something happened to your org’s data or metadata, how impactful would it be? Bear in mind, impacts vary:

  • Operational Impact
  • Financial Impact
  • Reputational Impact

For these reasons, I believe having a robust backup and recovery solution is prudent. Moreover, third-party tools often have capabilities beyond just ‘backup and restoration’. For example, detecting and alerting you to issues, aiding comparison and analysis. This helps you understand the issue and resolve concerns quickly.  


Backup and restoration are key processes for any system. In Salesforce, we are fortunate to have many options available. This post has shown some of the options and factors to consider when picking a tool. Engage your stakeholders in this process and ensure any solution chosen meets your business’s needs now, and in future.  

Thank you for reading – until next time! 🐧

Bonus Penguin Fact

Penguins spend a significant amount of time in the ocean. They also predate fish, consuming salt in the process. However, as in humans, too much salt can harm a penguin. To maintain a healthy level of salt, Penguins have a Supraorbital gland, located just above the eye socket. This helps to remove salt from a Penguin’s bloodstream. Check out this video for more info!

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2 thoughts on “Backup & Restoration: Are you prepared?”

  1. Hi, thanks for sharing the informative article.

    Backing up your data is a very important task for your business. If a large amount of data is transacted in your firm, you need to keep it secure. ArchiveOnCloud (AOC) can help you with this. AOC is a data backup and recovery tool developed by Webuters Technologies. With the help of AOC, you can choose which items you want to back up.

    1. Hi, thank you for your reply! I agree that backing up data is an important activity for businesses; helping to mitigate against data corruption or loss.

      Are there any best practices you would typically recommend customers follow for backing up data? Thanks!

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